http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=25595671&as=28691 Thu, 09 Sep 2010 02:01:25 GMT http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=25595671&as=28691 ttenishanormany 2010-09-09T02:01:25Z Global Guerrilla Marketing nonadult false ttenishanormany user 0 0 0.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=25595671&as=28691 http://media.kickstatic.com/kickapps/images/user/defaultImage_160x120_B.jpg false 0 25595671 25595671 Member 0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=25498003&as=28691 Fri, 03 Sep 2010 15:57:18 GMT http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=25498003&as=28691 joaninha1299 2010-09-03T15:57:18Z Global Guerrilla Marketing nonadult false joaninha1299 user 0 0 0.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=25498003&as=28691 http://media.kickstatic.com/kickapps/images/user/defaultImage_160x120_D.jpg false 0 25498003 25498003 Member 0 http://community.aldeia-marketing.com/_Couple-Turns-Run-Down-Buildings-Overgrown-Landscape-into-Tropical-Jamaican-Paradise/BLOG/2373148/28691.html LANCES BAY, JAMAICA – MAY 12, 2010 – Karen and Coleman Hookaylo always dreamed of retiring to Jamaica and opening their own vacation resort … and now they are living that dream.The couple has opened Le Mer luxury villas in Lances Bay, Jamaica, which sits between Montego Bay and Negril. These private villas, located just steps from the ocean, offers spacious rooms and beautiful views.“I always knew that I wanted to retire and find a way to share my beautiful homeland with others,” said Karen, who was born and raised in Jamaica. “Then when Coleman and I, who were both attorneys in Hilton Head, South Carolina, retired three years ago – we thought ‘Why not now?”So the Hookaylos purchased the land Le Mer now sits on and went to work turning its run-down buildings and overgrown landscaping into their vision of a tranquil vacation getaway.The site now boasts simply-styled, Caribbean-themed villas with their own kitchens and living areas.“To see this land transformed from where it was to where it is now has been truly exciting,” Karen said. “Now visitors can come together on the unique balcony or relax under the cabana and read in the shade. They can explore sea caves, snorkel in the clear blue water, or relax in our pool.”“Le Mer truly is the realization of a dream and we feel so lucky to be here right now,” Karen said.Each villa at Le Mer comes with the following accommodations – two bedrooms with king beds, two bedrooms with two queen beds, a living room, a dining room and a full kitchen.Rates range from $280 per night to $1750 per week for the entire 4 bedroom villa.“We know our rates are low compared to some of the other villas in Jamaica, but our location is very unique and focuses on “rest and relaxation”. We love the simplicity of it, it is not a fast paced tourist resort, just beautiful serenity by the water” says Karen.For more information about Le Mer luxury villas in Lances Bay, Jamaica, please visit http://lemerluxuryvillas.com.ABOUT LE MER LUXURY VILLASLe Mer consists of two identical luxury villas with the following amenities: wood panel ceilings; ceiling fans; individual air conditioners for each room; television with cable; two rooms with king beds; two rooms with queen beds; all rooms furnished with locally handcrafted beds, dressers and lounge chairs; full bathroom in each room; large living room/salon; dining room; fully equipped kitchen; and private balconies. LANCES BAY, JAMAICA – MAY 12, 2010 – Karen and Coleman Hookaylo always dreamed of retiring to Jamaica and opening their own vacation resort … and now they are living that dream.The couple has opened Le Mer luxury villas in Lances Bay, Jamaica, which sits between Montego Bay and Negril. These private villas, located just steps from the ocean, offers spacious rooms and beautiful views.“I always knew that I wanted to retire and find a way to share my beautiful homeland with others,” said Karen, who was born and raised in Jamaica. “Then when Coleman and I, who were both attorneys in Hilton Head, South Carolina, retired three years ago – we thought ‘Why not now?”So the Hookaylos purchased the land Le Mer now sits on and went to work turning its run-down buildings and overgrown landscaping into their vision of a tranquil vacation getaway.The site now boasts simply-styled, Caribbean-themed villas with their own kitchens and living areas.“To see this land transformed from where it was to where it is now has been truly exciting,” Karen said. “Now visitors can come together on the unique balcony or relax under the cabana and read in the shade. They can explore sea caves, snorkel in the clear blue water, or relax in our pool.”“Le Mer truly is the realization of a dream and we feel so lucky to be here right now,” Karen said.Each villa at Le Mer comes with the following accommodations – two bedrooms with king beds, two bedrooms with two queen beds, a living room, a dining room and a full kitchen.Rates range from $280 per night to $1750 per week for the entire 4 bedroom villa.“We know our rates are low compared to some of the other villas in Jamaica, but our location is very unique and focuses on “rest and relaxation”. We love the simplicity of it, it is not a fast paced tourist resort, just beautiful serenity by the water” says Karen.For more information about Le Mer luxury villas in Lances Bay, Jamaica, please visit http://lemerluxuryvillas.com.ABOUT LE MER LUXURY VILLASLe Mer consists of two identical luxury villas with the following amenities: wood panel ceilings; ceiling fans; individual air conditioners for each room; television with cable; two rooms with king beds; two rooms with queen beds; all rooms furnished with locally handcrafted beds, dressers and lounge chairs; full bathroom in each room; large living room/salon; dining room; fully equipped kitchen; and private balconies. Thu, 03 Jun 2010 16:34:11 GMT http://community.aldeia-marketing.com/_Couple-Turns-Run-Down-Buildings-Overgrown-Landscape-into-Tropical-Jamaican-Paradise/BLOG/2373148/28691.html jamaicantour 2010-06-03T16:34:11Z Latin America Global Guerrilla Marketing LANCES BAY, JAMAICA – MAY 12, 2010 – Karen and Coleman Hookaylo always dreamed of retiring to Jamaica and opening their own vacation resort … and now they are living that dream.The couple has opened Le Mer luxury villas in Lances Bay, Jamaica, which sits between Montego Bay and Negril. These private villas, located just steps from the ocean, offers spacious rooms and beautiful views.“I always knew that I wanted to retire and find a way to share my beautiful homeland with others,” said Karen, who was born and raised in Jamaica. “Then when Coleman and I, who were both attorneys in Hilton Head, South Carolina, retired three years ago – we thought ‘Why not now?”So the Hookaylos purchased the land Le Mer now sits on and went to work turning its run-down buildings and overgrown landscaping into their vision of a tranquil vacation getaway.The site now boasts simply-styled, Caribbean-themed villas with their own kitchens and living areas.“To see this land transformed from where it was to where it is now has been truly exciting,” Karen said. “Now visitors can come together on the unique balcony or relax under the cabana and read in the shade. They can explore sea caves, snorkel in the clear blue water, or relax in our pool.”“Le Mer truly is the realization of a dream and we feel so lucky to be here right now,” Karen said.Each villa at Le Mer comes with the following accommodations – two bedrooms with king beds, two bedrooms with two queen beds, a living room, a dining room and a full kitchen.Rates range from $280 per night to $1750 per week for the entire 4 bedroom villa.“We know our rates are low compared to some of the other villas in Jamaica, but our location is very unique and focuses on “rest and relaxation”. We love the simplicity of it, it is not a fast paced tourist resort, just beautiful serenity by the water” says Karen.For more information about Le Mer luxury villas in Lances Bay, Jamaica, please visit http://lemerluxuryvillas.com.ABOUT LE MER LUXURY VILLASLe Mer consists of two identical luxury villas with the following amenities: wood panel ceilings; ceiling fans; individual air conditioners for each room; television with cable; two rooms with king beds; two rooms with queen beds; all rooms furnished with locally handcrafted beds, dressers and lounge chairs; full bathroom in each room; large living room/salon; dining room; fully equipped kitchen; and private balconies. jamaica villas, jamica villa, latin america, villas in jamaica nonadult false Couple Turns Run-Down Buildings & Overgrown Landscape into Tropical Jamaican Paradise text blog jamaica villas,jamica villa,latin america,villas in jamaica 18 1 5.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=23498831&as=28691 http://media.kickstatic.com/kickapps/images/user/defaultImage_160x120_D.jpg false Jamaica 0 Latin America 0 2373148 23498831 Member 0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=23498831&as=28691 Thu, 03 Jun 2010 16:32:08 GMT http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=23498831&as=28691 jamaicantour 2010-06-03T16:32:08Z Global Guerrilla Marketing nonadult false jamaicantour user 6 1 0.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=23498831&as=28691 http://media.kickstatic.com/kickapps/images/28691/photos/PHOTO_9483795_28691_23498831_ap_160X120.jpg false 0 23498831 23498831 Member 0 http://community.aldeia-marketing.com/_Europe/group/114359/28691.html Thu, 20 May 2010 07:49:55 GMT http://community.aldeia-marketing.com/_Europe/group/114359/28691.html 2010-05-20T07:49:55Z Global Guerrilla Marketing nonadult false Europe group 0 0 0.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=1&as=28691 http://media.kickstatic.com/kickapps/images/user/defaultImage_160x120_A.jpg false 0 0 0 0 114359 1 0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=21947291&as=28691 Fri, 09 Apr 2010 21:50:54 GMT http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=21947291&as=28691 AlexaP 2010-04-09T21:50:54Z Global Guerrilla Marketing nonadult false AlexaP user 42 0 0.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=21947291&as=28691 http://media.kickstatic.com/kickapps/images/user/defaultImage_160x120_A.jpg false 0 21947291 21947291 Member 0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=18930646&as=28691 Tue, 22 Dec 2009 09:45:35 GMT http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=18930646&as=28691 weightliftingroutinesforwomen181 2009-12-22T09:45:35Z Global Guerrilla Marketing nonadult false weightliftingroutinesforwomen181 user 53 0 0.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=18930646&as=28691 http://media.kickstatic.com/kickapps/images/user/defaultImage_160x120_B.jpg false 0 18930646 18930646 Member 0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=18922275&as=28691 Mon, 21 Dec 2009 20:40:46 GMT http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=18922275&as=28691 losangelesskincare881 2009-12-21T20:40:46Z Global Guerrilla Marketing nonadult false losangelesskincare881 user 48 0 0.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=18922275&as=28691 http://media.kickstatic.com/kickapps/images/user/defaultImage_160x120_B.jpg false 0 18922275 18922275 Member 0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=3335986&as=28691 Wed, 20 Aug 2008 10:31:28 GMT http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=3335986&as=28691 shirelo 2008-08-20T10:31:28Z Global Guerrilla Marketing nonadult false shirelo user 113 0 0.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=3335986&as=28691 http://media.kickstatic.com/kickapps/images/user/defaultImage_160x120_B.jpg false 0 3335986 3335986 Member 0 http://community.aldeia-marketing.com/_Personalized-marketing-is-all-the-rage/BLOG/83709/28691.html As a marketer, I've always been interested in trends. What's the in, what's out and why. Recently, I have noticed a trend that speaks to the very heart of my work as a marketer. The trend towards personalization in marketing, has been slowly taking hold of consumers and business to business customers as new technology makes it easier to target one customer at a time. In the early '90s, before the internet took off, I read a book that changed my outlook on marketing. This book insisted that each customer must be thought of as an individual. This book explained how creating a personal customer experience is the best way to build a loyal customer base. Today, companies use social media, website ads, and even specific product recommendations to speak directly to customers, one at a time. The book I refer to is Guerrilla Marketing [image], by Jay Conrad Levinson and it was first published in 1983! At that time, the concept of personal marketing was revolutionary. In the age of mass media, marketers believed that bigger was better. "Where can I reach the most people at the same time?" was a common question. Now, we ask ourselves, "How can I customize my advertising to speak directly to the buyer?" This brings up another interesting point, did Guerrilla Marketing, the best selling marketing series of all time, propel this change in attitude? My answer is a resounding "yes!" Why? Because although the internet and new technology has facilitated one-on-one communication, it is the change in attitude of people that made the internet what it is today. It is the change in attitudes that drives innovation. Entrepreneurs can envision the shifting needs and desires of the people and therefore create products and services to fulfill those needs. So, what else did this great book teach me? It taught me to think outside the box and look for creative ways to connect with my target audience. Today, we see examples of this all over the business world. Several companies are creating blogs to interact with their customers. Others are even giving customers a chance at co-creation. This trend, coined "customer-made" by people in the marketing industry, has been catching on like wildfire. Companies like L'Oreal, MasterCard, and even McDonalds have jumped on that bandwagon. But directly engaging your clients in co-creation is also found in Guerrilla Marketing. The book taught me years ago, to ask for my customer's input. Now, with so many major companies joining in to make the marketing experience more personal, what does the book say about differentiation? We must over-deliver! We have to exceed our client's expectations in order to compete. What other factors do you think has impacted the trend toward social networking? As a marketer, I've always been interested in trends. What's the in, what's out and why. Recently, I have noticed a trend that speaks to the very heart of my work as a marketer. The trend towards personalization in marketing, has been slowly taking hold of consumers and business to business customers as new technology makes it easier to target one customer at a time. In the early '90s, before the internet took off, I read a book that changed my outlook on marketing. This book insisted that each customer must be thought of as an individual. This book explained how creating a personal customer experience is the best way to build a loyal customer base. Today, companies use social media, website ads, and even specific product recommendations to speak directly to customers, one at a time. The book I refer to is Guerrilla Marketing [image], by Jay Conrad Levinson and it was first published in 1983! At that time, the concept of personal marketing was revolutionary. In the age of mass media, marketers believed that bigger was better. "Where can I reach the most people at the same time?" was a common question. Now, we ask ourselves, "How can I customize my advertising to speak directly to the buyer?" This brings up another interesting point, did Guerrilla Marketing, the best selling marketing series of all time, propel this change in attitude? My answer is a resounding "yes!" Why? Because although the internet and new technology has facilitated one-on-one communication, it is the change in attitude of people that made the internet what it is today. It is the change in attitudes that drives innovation. Entrepreneurs can envision the shifting needs and desires of the people and therefore create products and services to fulfill those needs. So, what else did this great book teach me? It taught me to think outside the box and look for creative ways to connect with my target audience. Today, we see examples of this all over the business world. Several companies are creating blogs to interact with their customers. Others are even giving customers a chance at co-creation. This trend, coined "customer-made" by people in the marketing industry, has been catching on like wildfire. Companies like L'Oreal, MasterCard, and even McDonalds have jumped on that bandwagon. But directly engaging your clients in co-creation is also found in Guerrilla Marketing. The book taught me years ago, to ask for my customer's input. Now, with so many major companies joining in to make the marketing experience more personal, what does the book say about differentiation? We must over-deliver! We have to exceed our client's expectations in order to compete. What other factors do you think has impacted the trend toward social networking? Wed, 23 Jul 2008 22:22:57 GMT http://community.aldeia-marketing.com/_Personalized-marketing-is-all-the-rage/BLOG/83709/28691.html AlexaR 2008-07-23T22:22:57Z Global Guerrilla Marketing As a marketer, I've always been interested in trends. What's the in, what's out and why. Recently, I have noticed a trend that speaks to the very heart of my work as a marketer. The trend towards personalization in marketing, has been slowly taking hold of consumers and business to business customers as new technology makes it easier to target one customer at a time. In the early '90s, before the internet took off, I read a book that changed my outlook on marketing. This book insisted that each customer must be thought of as an individual. This book explained how creating a personal customer experience is the best way to build a loyal customer base. Today, companies use social media, website ads, and even specific product recommendations to speak directly to customers, one at a time. The book I refer to is Guerrilla Marketing [image], by Jay Conrad Levinson and it was first published in 1983! At that time, the concept of personal marketing was revolutionary. In the age of mass media, marketers believed that bigger was better. "Where can I reach the most people at the same time?" was a common question. Now, we ask ourselves, "How can I customize my advertising to speak directly to the buyer?" This brings up another interesting point, did Guerrilla Marketing, the best selling marketing series of all time, propel this change in attitude? My answer is a resounding "yes!" Why? Because although the internet and new technology has facilitated one-on-one communication, it is the change in attitude of people that made the internet what it is today. It is the change in attitudes that drives innovation. Entrepreneurs can envision the shifting needs and desires of the people and therefore create products and services to fulfill those needs. So, what else did this great book teach me? It taught me to think outside the box and look for creative ways to connect with my target audience. Today, we see examples of this all over the business world. Several companies are creating blogs to interact with their customers. Others are even giving customers a chance at co-creation. This trend, coined "customer-made" by people in the marketing industry, has been catching on like wildfire. Companies like L'Oreal, MasterCard, and even McDonalds have jumped on that bandwagon. But directly engaging your clients in co-creation is also found in Guerrilla Marketing. The book taught me years ago, to ask for my customer's input. Now, with so many major companies joining in to make the marketing experience more personal, what does the book say about differentiation? We must over-deliver! We have to exceed our client's expectations in order to compete. What other factors do you think has impacted the trend toward social networking? customer made, guerrilla marketing, personalized marketing, social marketing nonadult false Personalized marketing is all the rage! text blog customer made,guerrilla marketing,personalized marketing,social marketing 248 0 0.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=2310221&as=28691 http://media.kickstatic.com/kickapps/images/28691/photos/PHOTO_1474288_28691_2310221_ap_160X120.jpg false 0 0 83709 2310221 Member 0 http://community.aldeia-marketing.com/_paulsimisterandginajpg/PHOTO/1374543/28691.html Fri, 20 Jun 2008 06:35:01 GMT http://community.aldeia-marketing.com/_paulsimisterandginajpg/PHOTO/1374543/28691.html PaulS 2008-06-20T06:35:01Z Global Guerrilla Marketing nonadult false paulsimisterandgina.jpg photo 261 0 0.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=2750299&as=28691 http://media.kickstatic.com/kickapps/images/user/defaultImage_160x120_C.jpg false 0 0 1374543 2750299 Member 0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=2750299&as=28691 Fri, 20 Jun 2008 06:35:00 GMT http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=2750299&as=28691 PaulS 2008-06-20T06:35:00Z Global Guerrilla Marketing nonadult false PaulS user 126 0 0.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=2750299&as=28691 http://media.kickstatic.com/kickapps/images/user/defaultImage_160x120_B.jpg false United Kingdom West Midlands Birmingham B20 2AU 0 2750299 2750299 Member 0 http://community.aldeia-marketing.com/_Five-Reasons-to-Reach-for-International-Markets/BLOG/66980/28691.html Many businesses dream of taking their products and services to the global marketplace. The fantasy of going global starts with setting up a website and watching people from all over the world magically find it on the web. In this dream, cultural misunderstandings never happen, shipments always arrive on time, and customers love to buy from you - even though you don't spend any extra resources on international marketing! The reality of going global is not quite so smooth or pretty. Leaving your home market means putting aside half of your existing ideas about marketing to your customers and learn how to speak to the needs of your new prospects. You will also have to navigate import/export laws, understand foreign market conditions, setup a distribution model, handle translation and localization, guard against political instability, and watch out for currency fluctuations. Are you terrified yet? Don't be! Now-a-days, taking your offerings to the world stage is easier than ever! But why go through all the effort - other than the obvious additional profits to be made? Expanding your business into foreign markets can be risky. If your business works with US dollars, fears of a recession may by holding you back. However, this is the perfect time to take a look at foreign markets. Here's why: Growing Purchasing Power: Emerging economies have created a new middle class. Those who do business in Latin America, can see evidence of this all around them. The region has the second fastest growing rate of new internet users in the world. As their incomes and online shopping habits grow, so does your opportunity to sell your products and services to them. There is also a surge in buying power for those in already strong economies. Canada and Europe in particular have recently gained more purchasing power. Changing Currency Rates: If you are doing business in US Dollars, you are probably worried about currency decline. What can you do to secure the future of your company? Diversify your financial assets. A falling currency reduces the costs of your goods and products overseas. So, American companies are currently in a better position to export. Rising currency rates also offer an opportunity. A strong currency at home makes it cheaper for you to market your offerings overseas in lower currency countries. Your exports will not be as economical as locally produced goods, so it is important to make a judgment call about how your products will be positioned against local competition. If you sell a premium product, this is a great opportunity. However, if your selling position is that of the low cost leader, a higher currency rate will work against you. Fluctuating Economies: C ompanies must be aware of local economic changes in today's volatile business world. Many factors can lead to a slowdown. Inflation spurred on my by rapidly increasing fuel prices and falling home is responsible for the coming recession in the US. In China, such as changes in labor and environmental laws, inflation, and a record-breaking cold winter, will slow down one of the fastest growing economies in the world. Diversifying your target market is a good way to protect your business, especially against unforeseen obstacles, like natural disasters. Rapidly Expanding Internet Users: The internet is the biggest propeller of international trade today. Businesses can now reach customers throughout the globe with a click of the mouse. According to Internet World Stats, worldwide internet usage has grown 265.6% from 2000 - 2007. In Latin American, the growth has been 598.5 %. In many developing countries, new internet users are exited at the prospect of buying goods and services that were previously out of reach. A Rewarding Experience: All over the world, opportunities await for companies to fulfill an unmet need. But reaching out to other cultures can bring rewards even greater than money. International marketing expands your mind by showing you different ways of thinking and looking at business and life. This experience will increase your problem solving skills by forcing you to look at issues from different angles. So, do you want to expand your business? Is this a good time to go global? Let us know what your thoughts are on the matter. Many businesses dream of taking their products and services to the global marketplace. The fantasy of going global starts with setting up a website and watching people from all over the world magically find it on the web. In this dream, cultural misunderstandings never happen, shipments always arrive on time, and customers love to buy from you - even though you don't spend any extra resources on international marketing! The reality of going global is not quite so smooth or pretty. Leaving your home market means putting aside half of your existing ideas about marketing to your customers and learn how to speak to the needs of your new prospects. You will also have to navigate import/export laws, understand foreign market conditions, setup a distribution model, handle translation and localization, guard against political instability, and watch out for currency fluctuations. Are you terrified yet? Don't be! Now-a-days, taking your offerings to the world stage is easier than ever! But why go through all the effort - other than the obvious additional profits to be made? Expanding your business into foreign markets can be risky. If your business works with US dollars, fears of a recession may by holding you back. However, this is the perfect time to take a look at foreign markets. Here's why: Growing Purchasing Power: Emerging economies have created a new middle class. Those who do business in Latin America, can see evidence of this all around them. The region has the second fastest growing rate of new internet users in the world. As their incomes and online shopping habits grow, so does your opportunity to sell your products and services to them. There is also a surge in buying power for those in already strong economies. Canada and Europe in particular have recently gained more purchasing power. Changing Currency Rates: If you are doing business in US Dollars, you are probably worried about currency decline. What can you do to secure the future of your company? Diversify your financial assets. A falling currency reduces the costs of your goods and products overseas. So, American companies are currently in a better position to export. Rising currency rates also offer an opportunity. A strong currency at home makes it cheaper for you to market your offerings overseas in lower currency countries. Your exports will not be as economical as locally produced goods, so it is important to make a judgment call about how your products will be positioned against local competition. If you sell a premium product, this is a great opportunity. However, if your selling position is that of the low cost leader, a higher currency rate will work against you. Fluctuating Economies: C ompanies must be aware of local economic changes in today's volatile business world. Many factors can lead to a slowdown. Inflation spurred on my by rapidly increasing fuel prices and falling home is responsible for the coming recession in the US. In China, such as changes in labor and environmental laws, inflation, and a record-breaking cold winter, will slow down one of the fastest growing economies in the world. Diversifying your target market is a good way to protect your business, especially against unforeseen obstacles, like natural disasters. Rapidly Expanding Internet Users: The internet is the biggest propeller of international trade today. Businesses can now reach customers throughout the globe with a click of the mouse. According to Internet World Stats, worldwide internet usage has grown 265.6% from 2000 - 2007. In Latin American, the growth has been 598.5 %. In many developing countries, new internet users are exited at the prospect of buying goods and services that were previously out of reach. A Rewarding Experience: All over the world, opportunities await for companies to fulfill an unmet need. But reaching out to other cultures can bring rewards even greater than money. International marketing expands your mind by showing you different ways of thinking and looking at business and life. This experience will increase your problem solving skills by forcing you to look at issues from different angles. So, do you want to expand your business? Is this a good time to go global? Let us know what your thoughts are on the matter. Mon, 16 Jun 2008 16:45:05 GMT http://community.aldeia-marketing.com/_Five-Reasons-to-Reach-for-International-Markets/BLOG/66980/28691.html AlexaR 2008-06-16T16:45:05Z Global Guerrilla Marketing Many businesses dream of taking their products and services to the global marketplace. The fantasy of going global starts with setting up a website and watching people from all over the world magically find it on the web. In this dream, cultural misunderstandings never happen, shipments always arrive on time, and customers love to buy from you - even though you don't spend any extra resources on international marketing! The reality of going global is not quite so smooth or pretty. Leaving your home market means putting aside half of your existing ideas about marketing to your customers and learn how to speak to the needs of your new prospects. You will also have to navigate import/export laws, understand foreign market conditions, setup a distribution model, handle translation and localization, guard against political instability, and watch out for currency fluctuations. Are you terrified yet? Don't be! Now-a-days, taking your offerings to the world stage is easier than ever! But why go through all the effort - other than the obvious additional profits to be made? Expanding your business into foreign markets can be risky. If your business works with US dollars, fears of a recession may by holding you back. However, this is the perfect time to take a look at foreign markets. Here's why: Growing Purchasing Power: Emerging economies have created a new middle class. Those who do business in Latin America, can see evidence of this all around them. The region has the second fastest growing rate of new internet users in the world. As their incomes and online shopping habits grow, so does your opportunity to sell your products and services to them. There is also a surge in buying power for those in already strong economies. Canada and Europe in particular have recently gained more purchasing power. Changing Currency Rates: If you are doing business in US Dollars, you are probably worried about currency decline. What can you do to secure the future of your company? Diversify your financial assets. A falling currency reduces the costs of your goods and products overseas. So, American companies are currently in a better position to export. Rising currency rates also offer an opportunity. A strong currency at home makes it cheaper for you to market your offerings overseas in lower currency countries. Your exports will not be as economical as locally produced goods, so it is important to make a judgment call about how your products will be positioned against local competition. If you sell a premium product, this is a great opportunity. However, if your selling position is that of the low cost leader, a higher currency rate will work against you. Fluctuating Economies: C ompanies must be aware of local economic changes in today's volatile business world. Many factors can lead to a slowdown. Inflation spurred on my by rapidly increasing fuel prices and falling home is responsible for the coming recession in the US. In China, such as changes in labor and environmental laws, inflation, and a record-breaking cold winter, will slow down one of the fastest growing economies in the world. Diversifying your target market is a good way to protect your business, especially against unforeseen obstacles, like natural disasters. Rapidly Expanding Internet Users: The internet is the biggest propeller of international trade today. Businesses can now reach customers throughout the globe with a click of the mouse. According to Internet World Stats, worldwide internet usage has grown 265.6% from 2000 - 2007. In Latin American, the growth has been 598.5 %. In many developing countries, new internet users are exited at the prospect of buying goods and services that were previously out of reach. A Rewarding Experience: All over the world, opportunities await for companies to fulfill an unmet need. But reaching out to other cultures can bring rewards even greater than money. International marketing expands your mind by showing you different ways of thinking and looking at business and life. This experience will increase your problem solving skills by forcing you to look at issues from different angles. So, do you want to expand your business? Is this a good time to go global? Let us know what your thoughts are on the matter. currency fluctuations, doing business overseas, economic fluctuations, export, exporting, global expansion, global marketing, going global, growing purchasing power, international marketing, worldwide marketing nonadult false Five Reasons to Reach for International Markets text blog currency fluctuations,doing business overseas,economic fluctuations,export,exporting,global expansion,global marketing,going global,growing purchasing power,international marketing,worldwide marketing 420 0 0.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=2310221&as=28691 http://media.kickstatic.com/kickapps/images/28691/photos/PHOTO_1474288_28691_2310221_ap_160X120.jpg false 0 0 66980 2310221 Member 0 http://community.aldeia-marketing.com/_Working-With-Americans-The-Cultural-Differences/VIDEO/233442/28691.html Allyson Stewart-Allen is an American who has been working in Europe for the last two-decades to help American companies successfully do business with European organizations. In this video, she explains the difference between British and American culture. But like every other person in the world, her own perceptions will color her viewpoint a bit. But I think she did a great job of putting them aside and I agree with about 90% or what she says in the video. Allyson Stewart-Allen is an American who has been working in Europe for the last two-decades to help American companies successfully do business with European organizations. In this video, she explains the difference between British and American culture. But like every other person in the world, her own perceptions will color her viewpoint a bit. But I think she did a great job of putting them aside and I agree with about 90% or what she says in the video. Sun, 15 Jun 2008 15:01:19 GMT http://community.aldeia-marketing.com/_Working-With-Americans-The-Cultural-Differences/VIDEO/233442/28691.html AlexaR 2008-06-15T15:01:19Z Global Guerrilla Marketing Allyson Stewart-Allen is an American who has been working in Europe for the last two-decades to help American companies successfully do business with European organizations. In this video, she explains the difference between British and American culture. But like every other person in the world, her own perceptions will color her viewpoint a bit. But I think she did a great job of putting them aside and I agree with about 90% or what she says in the video. american culture, british culture, comparing cultures, cultural differences, english culture, uk culture, us culture nonadult false Working With Americans: The Cultural Differences video american culture,british culture,comparing cultures,cultural differences,english culture,uk culture,us culture 144 0 0.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=2310221&as=28691 http://media.kickstatic.com/kickapps/images/28691/photos/PHOTO_1474288_28691_2310221_ap_160X120.jpg false 0 0 233442 2310221 Member 0 http://community.aldeia-marketing.com/_Manners-And-Body-Language-Across-Cultures/VIDEO/233432/28691.html Award-winning author, folklorist and university instructor Norine Dresser specializes in multicultural manners. In this video, she talks about how body language varies across cultures. As young children, we learn how to read body language based on our own society's interpretation of non-verbal communication. When my family lived in Indonesia in the late '70s, our housekeeper quit because she thought my mother wok up angry every day. Because my mother was very pregnant at the time, she would walk down the stairs with her hands on her hips to support her lower back. This gesture is a sign of anger in Indonesia. Award-winning author, folklorist and university instructor Norine Dresser specializes in multicultural manners. In this video, she talks about how body language varies across cultures. As young children, we learn how to read body language based on our own society's interpretation of non-verbal communication. When my family lived in Indonesia in the late '70s, our housekeeper quit because she thought my mother wok up angry every day. Because my mother was very pregnant at the time, she would walk down the stairs with her hands on her hips to support her lower back. This gesture is a sign of anger in Indonesia. Sun, 15 Jun 2008 14:46:31 GMT http://community.aldeia-marketing.com/_Manners-And-Body-Language-Across-Cultures/VIDEO/233432/28691.html AlexaR 2008-06-15T14:46:31Z Global Guerrilla Marketing Award-winning author, folklorist and university instructor Norine Dresser specializes in multicultural manners. In this video, she talks about how body language varies across cultures. As young children, we learn how to read body language based on our own society's interpretation of non-verbal communication. When my family lived in Indonesia in the late '70s, our housekeeper quit because she thought my mother wok up angry every day. Because my mother was very pregnant at the time, she would walk down the stairs with her hands on her hips to support her lower back. This gesture is a sign of anger in Indonesia. body language across cultures, business etiquete, cross cultural communication, inter cultural communication, international body language, multicultural communication, nonverbal communication nonadult false Manners And Body Language Across Cultures video body language across cultures,business etiquete,cross cultural communication,inter cultural communication,international body language,multicultural communication,nonverbal communication 414 0 0.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=2310221&as=28691 http://media.kickstatic.com/kickapps/images/28691/photos/PHOTO_1474288_28691_2310221_ap_160X120.jpg false 0 0 233432 2310221 Member 0 http://community.aldeia-marketing.com/_EasyJet-Street-Crew-in-Madrid/VIDEO/208767/28691.html In this ambient Guerrilla Marketing campaign, EasyJet utilized street crews in some of the busiest shopping areas of Madrid. The crew offered pedestrians a piggyback ride down the street. Meanwhile, they explained all the places EasyJet can take people. In this ambient Guerrilla Marketing campaign, EasyJet utilized street crews in some of the busiest shopping areas of Madrid. The crew offered pedestrians a piggyback ride down the street. Meanwhile, they explained all the places EasyJet can take people. Fri, 16 May 2008 10:38:57 GMT http://community.aldeia-marketing.com/_EasyJet-Street-Crew-in-Madrid/VIDEO/208767/28691.html AlexaR 2008-05-16T10:38:57Z Global Guerrilla Marketing In this ambient Guerrilla Marketing campaign, EasyJet utilized street crews in some of the busiest shopping areas of Madrid. The crew offered pedestrians a piggyback ride down the street. Meanwhile, they explained all the places EasyJet can take people. amient marketing, easyjet, guerilla marketing, guerrila marketing, guerrilla marketing, street marketing nonadult false EasyJet Street Crew in Madrid video amient marketing,easyjet,guerilla marketing,guerrila marketing,guerrilla marketing,street marketing 230 0 0.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=2310221&as=28691 http://media.kickstatic.com/kickapps/images/28691/photos/PHOTO_1474288_28691_2310221_ap_160X120.jpg false Spain Madrid Madrid 0 0 208767 2310221 Member 0 http://community.aldeia-marketing.com/_What-is-Guerrilla-Marketing/VIDEO/206164/28691.html Here is a definition of Guerrilla Marketing directly from Jay Conrad Levinson himself. If you don't know him, Jay is the Father of Guerrilla Marketing. He taught us to look at marketing in a whole new way. Here is a definition of Guerrilla Marketing directly from Jay Conrad Levinson himself. If you don't know him, Jay is the Father of Guerrilla Marketing. He taught us to look at marketing in a whole new way. Tue, 13 May 2008 12:34:47 GMT http://community.aldeia-marketing.com/_What-is-Guerrilla-Marketing/VIDEO/206164/28691.html AlexaR 2008-05-13T12:34:47Z Global Guerrilla Marketing Here is a definition of Guerrilla Marketing directly from Jay Conrad Levinson himself. If you don't know him, Jay is the Father of Guerrilla Marketing. He taught us to look at marketing in a whole new way. guerilla marketing, guerrila marketing, guerrilla marketing, jay conrad levinson nonadult false What is Guerrilla Marketing video guerilla marketing,guerrila marketing,guerrilla marketing,jay conrad levinson 104 0 0.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=2310221&as=28691 http://media.kickstatic.com/kickapps/images/28691/photos/PHOTO_1474288_28691_2310221_ap_160X120.jpg false United States 0 0 206164 2310221 Member 0 http://community.aldeia-marketing.com/_When-do-you-give-up-on-a-customer/BLOG/51839/28691.html During our stay in Vietnam, my husband and I took a tour out to the northwest mountain region of apa. The area is inhabited by about twenty different ethnic minorities. Our guide explained to us that each group has their own subculture. One group in particular was not good at saving money. Once they earn it, they spend their money on celebrations such as elaborate weddings. The girls in this group have a practice of following tourists around the mountain trails. If we talk to them, we will have to buy something from them, so it's best to ignore them, our guide explained. So, as we leave the hotel to go on this walking tour, a couple of indigenous ladies follow us. "What's your name? Where are you from?" they ask. They say these phrases in excellent English. I try hard not to engage them in conversation. The day before, we were followed all over town until we bought something from a few little girls who talked to us when we arrived. [image] My willpower fades after they have been following us for about fifteen minutes. One of them is pregnant, I learn, now that I actually dare to look at them. So now they have us. We will buy whatever they have to sell by the end of our trip - even though my suitcases are full and dangerously approaching a point of being over the allowed weight. We learned the hard way that overweight suitcases can cost more than the worth of their contents. These ladies used two tactics highly advocated in Guerrilla Marketing: build a relationship with your clients and don't drop them too soon. There are always some prospects that will never by anything from you. However, the average sale happens after seven exposures to you and your offerings. Also, some of the prospects who don't buy from you can still lead you to people who will. How often to you follow up with your prospects? Where do you differentiate relationship building and inefficient use of your time? How does this change if you are in another country? During our stay in Vietnam, my husband and I took a tour out to the northwest mountain region of apa. The area is inhabited by about twenty different ethnic minorities. Our guide explained to us that each group has their own subculture. One group in particular was not good at saving money. Once they earn it, they spend their money on celebrations such as elaborate weddings. The girls in this group have a practice of following tourists around the mountain trails. If we talk to them, we will have to buy something from them, so it's best to ignore them, our guide explained. So, as we leave the hotel to go on this walking tour, a couple of indigenous ladies follow us. "What's your name? Where are you from?" they ask. They say these phrases in excellent English. I try hard not to engage them in conversation. The day before, we were followed all over town until we bought something from a few little girls who talked to us when we arrived. [image] My willpower fades after they have been following us for about fifteen minutes. One of them is pregnant, I learn, now that I actually dare to look at them. So now they have us. We will buy whatever they have to sell by the end of our trip - even though my suitcases are full and dangerously approaching a point of being over the allowed weight. We learned the hard way that overweight suitcases can cost more than the worth of their contents. These ladies used two tactics highly advocated in Guerrilla Marketing: build a relationship with your clients and don't drop them too soon. There are always some prospects that will never by anything from you. However, the average sale happens after seven exposures to you and your offerings. Also, some of the prospects who don't buy from you can still lead you to people who will. How often to you follow up with your prospects? Where do you differentiate relationship building and inefficient use of your time? How does this change if you are in another country? Tue, 22 Apr 2008 12:30:26 GMT http://community.aldeia-marketing.com/_When-do-you-give-up-on-a-customer/BLOG/51839/28691.html AlexaR 2008-04-22T12:30:26Z Global Guerrilla Marketing During our stay in Vietnam, my husband and I took a tour out to the northwest mountain region of apa. The area is inhabited by about twenty different ethnic minorities. Our guide explained to us that each group has their own subculture. One group in particular was not good at saving money. Once they earn it, they spend their money on celebrations such as elaborate weddings. The girls in this group have a practice of following tourists around the mountain trails. If we talk to them, we will have to buy something from them, so it's best to ignore them, our guide explained. So, as we leave the hotel to go on this walking tour, a couple of indigenous ladies follow us. "What's your name? Where are you from?" they ask. They say these phrases in excellent English. I try hard not to engage them in conversation. The day before, we were followed all over town until we bought something from a few little girls who talked to us when we arrived. [image] My willpower fades after they have been following us for about fifteen minutes. One of them is pregnant, I learn, now that I actually dare to look at them. So now they have us. We will buy whatever they have to sell by the end of our trip - even though my suitcases are full and dangerously approaching a point of being over the allowed weight. We learned the hard way that overweight suitcases can cost more than the worth of their contents. These ladies used two tactics highly advocated in Guerrilla Marketing: build a relationship with your clients and don't drop them too soon. There are always some prospects that will never by anything from you. However, the average sale happens after seven exposures to you and your offerings. Also, some of the prospects who don't buy from you can still lead you to people who will. How often to you follow up with your prospects? Where do you differentiate relationship building and inefficient use of your time? How does this change if you are in another country? nonadult false When do you give up on a customer? text blog 202 0 0.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=2310221&as=28691 http://media.kickstatic.com/kickapps/images/28691/photos/PHOTO_1474288_28691_2310221_ap_160X120.jpg false 0 0 51839 2310221 Member 0 http://community.aldeia-marketing.com/_Alexa-Passos-Ronngren/PHOTO/1190684/28691.html I took this picture during a visit to Lisbon, Portugal in 2006. I took this picture during a visit to Lisbon, Portugal in 2006. Tue, 22 Apr 2008 12:27:09 GMT http://community.aldeia-marketing.com/_Alexa-Passos-Ronngren/PHOTO/1190684/28691.html AlexaR 2008-04-22T12:27:09Z Global Guerrilla Marketing I took this picture during a visit to Lisbon, Portugal in 2006. alexa passos, alexa ronngren nonadult false Alexa Passos Ronngren photo alexa passos,alexa ronngren 319 0 0.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=2310221&as=28691 http://media.kickstatic.com/kickapps/images/28691/photos/PHOTO_1474288_28691_2310221_ap_160X120.jpg false 0 0 1190684 2310221 Member 0 http://community.aldeia-marketing.com/_Black-Muong-Tribeswomen/PHOTO/1184153/28691.html These are the two ladies who followed us through a long and arduous track in the Sapa region of Vietnam. These are the two ladies who followed us through a long and arduous track in the Sapa region of Vietnam. Sun, 20 Apr 2008 15:39:30 GMT http://community.aldeia-marketing.com/_Black-Muong-Tribeswomen/PHOTO/1184153/28691.html AlexaR 2008-04-20T15:39:30Z Global Guerrilla Marketing These are the two ladies who followed us through a long and arduous track in the Sapa region of Vietnam. black muong, muong tribe, sapa ethnic minority nonadult false Black Muong Tribeswomen photo black muong,muong tribe,sapa ethnic minority 292 0 0.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=2310221&as=28691 http://media.kickstatic.com/kickapps/images/28691/photos/PHOTO_1474288_28691_2310221_ap_160X120.jpg false 0 0 1184153 2310221 Member 0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=2310221&as=28691 I am a global citizen who has lived in a dozen countries on five continents and has experience with multinational organizations. My business revolves around helping companies get the most for their marketing dollar and expand into foreign countries. I am passionate about travel, marketing, and, of course, my husband. I am a global citizen who has lived in a dozen countries on five continents and has experience with multinational organizations. My business revolves around helping companies get the most for their marketing dollar and expand into foreign countries. I am passionate about travel, marketing, and, of course, my husband. Thu, 17 Apr 2008 13:05:54 GMT http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=2310221&as=28691 AlexaR 2008-04-17T13:05:54Z Global Guerrilla Marketing I am a global citizen who has lived in a dozen countries on five continents and has experience with multinational organizations. My business revolves around helping companies get the most for their marketing dollar and expand into foreign countries. I am passionate about travel, marketing, and, of course, my husband. alexa passos, alexa ronngren, global guerrilla marketing, marketing coach, marketing consultant nonadult false AlexaR user alexa passos,alexa ronngren,global guerrilla marketing,marketing coach,marketing consultant 647 0 0.0 http://community.aldeia-marketing.com/service/displayKickPlace.kickAction?u=2310221&as=28691 http://media.kickstatic.com/kickapps/images/28691/photos/PHOTO_1474288_28691_2310221_ap_160X120.jpg false 0 2310221 2310221 Member 0