2 Search Results for "black muong"

• When do you give up on a custo When do you give up on a customer?

  • From: AlexaR
  • Description:

    During our stay in Vietnam, my husband and I took a tour out to the northwest mountain region of apa. The area is inhabited by about twenty different ethnic minorities. Our guide explained to us that each group has their own subculture. One group in particular was not good at saving money. Once they earn it, they spend their money on celebrations such as elaborate weddings. The girls in this group have a practice of following tourists around the mountain trails. If we talk to them, we will have to buy something from them, so it's best to ignore them, our guide explained. So, as we leave the hotel to go on this walking tour, a couple of indigenous ladies follow us. "What's your name? Where are you from?" they ask. They say these phrases in excellent English. I try hard not to engage them in conversation. The day before, we were followed all over town until we bought something from a few little girls who talked to us when we arrived.

    My willpower fades after they have been following us for about fifteen minutes. One of them is pregnant, I learn, now that I actually dare to look at them. So now they have us. We will buy whatever they have to sell by the end of our trip - even though my suitcases are full and dangerously approaching a point of being over the allowed weight. We learned the hard way that overweight suitcases can cost more than the worth of their contents.

    These ladies used two tactics highly advocated in Guerrilla Marketing: build a relationship with your clients and don't drop them too soon. There are always some prospects that will never by anything from you. However, the average sale happens after seven exposures to you and your offerings. Also, some of the prospects who don't buy from you can still lead you to people who will. How often to you follow up with your prospects? Where do you differentiate relationship building and inefficient use of your time? How does this change if you are in another country?

  • Blog post
  • 2 years ago
  • Views: 202
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• Black Muong Tribeswomen Black Muong Tribeswomen

  • From: AlexaR
  • Description:
    These are the two ladies who followed us through a long and arduous track in the Sapa region of Vietnam.
  • 2 years ago
  • Views: 292
  • Not yet rated