Allyson Stewart-Allen is an American who has been working in Europe for the last two-decades to help American companies successfully do business with European organizations. In this video, she explains the difference between British and American culture. But like every other person in the world, her own perceptions will color her viewpoint a bit. But I think she did a great job of putting them aside and I agree with about 90% or what she says in the video.
Award-winning author, folklorist and university instructor Norine Dresser specializes in multicultural manners. In this video, she talks about how body language varies across cultures. As young children, we learn how to read body language based on our own society's interpretation of non-verbal communication. When my family lived in Indonesia in the late '70s, our housekeeper quit because she thought my mother wok up angry every day. Because my mother was very pregnant at the time, she would walk down the stairs with her hands on her hips to support her lower back. This gesture is a sign of anger in Indonesia.
In this ambient Guerrilla Marketing campaign, EasyJet utilized street crews in some of the busiest shopping areas of Madrid. The crew offered pedestrians a piggyback ride down the street. Meanwhile, they explained all the places EasyJet can take people.
Here is a definition of Guerrilla Marketing directly from Jay Conrad Levinson himself. If you don't know him, Jay is the Father of Guerrilla Marketing. He taught us to look at marketing in a whole new way.